1. CSR l\u00e0 g\u00ec?<\/strong><\/h3>\nCSR (Corporate Social Responsibility) l\u00e0 cam k\u1ebft c\u1ee7a doanh nghi\u1ec7p \u0111\u1ed1i v\u1edbi x\u00e3 h\u1ed9i, m\u00f4i tr\u01b0\u1eddng v\u00e0 c\u00e1c b\u00ean li\u00ean quan, \u0111\u1ea3m b\u1ea3o m\u1ecdi ho\u1ea1t \u0111\u1ed9ng s\u1ea3n xu\u1ea5t \u2013 kinh doanh \u0111\u1ec1u \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch c\u00f3 \u0111\u1ea1o \u0111\u1ee9c, minh b\u1ea1ch v\u00e0 h\u01b0\u1edbng \u0111\u1ebfn ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n
CSR kh\u00f4ng ch\u1ec9 gi\u1edbi h\u1ea1n \u1edf ho\u1ea1t \u0111\u1ed9ng thi\u1ec7n nguy\u1ec7n, m\u00e0 bao g\u1ed3m to\u00e0n b\u1ed9 h\u1ec7 th\u1ed1ng qu\u1ea3n tr\u1ecb, v\u1eadn h\u00e0nh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u00f3 tr\u00e1ch nhi\u1ec7m, gi\u00fap doanh nghi\u1ec7p c\u00e2n b\u1eb1ng gi\u1eefa m\u1ee5c ti\u00eau l\u1ee3i nhu\u1eadn v\u00e0 l\u1ee3i \u00edch x\u00e3 h\u1ed9i.<\/p>\n![\"CSR](\"https:\/\/www.cticlab.com\/wp-content\/uploads\/2025\/02\/trach-nhiem-xa-hoi-1-1024x538.jpg\")
CSR l\u00e0 g\u00ec?<\/figcaption><\/figure>\n2. C\u00e1c tr\u1ee5 c\u1ed9t ch\u00ednh c\u1ee7a CSR<\/strong><\/h3>\n\u0110\u1ec3 tri\u1ec3n khai hi\u1ec7u qu\u1ea3, CSR th\u01b0\u1eddng d\u1ef1a tr\u00ean 4 tr\u1ee5 c\u1ed9t c\u1ed1t l\u00f5i:<\/p>\n
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M\u00f4i tr\u01b0\u1eddng (Environment):<\/strong> Gi\u1ea3m ph\u00e1t th\u1ea3i, ti\u1ebft ki\u1ec7m n\u0103ng l\u01b0\u1ee3ng, s\u1eed d\u1ee5ng t\u00e0i nguy\u00ean hi\u1ec7u qu\u1ea3 v\u00e0 x\u1eed l\u00fd ch\u1ea5t th\u1ea3i an to\u00e0n.<\/p>\n<\/li>\n- \n
X\u00e3 h\u1ed9i (Social):<\/strong> \u0110\u1ea3m b\u1ea3o \u0111i\u1ec1u ki\u1ec7n lao \u0111\u1ed9ng c\u00f4ng b\u1eb1ng, an to\u00e0n, b\u00ecnh \u0111\u1eb3ng gi\u1edbi v\u00e0 \u0111\u00f3ng g\u00f3p t\u00edch c\u1ef1c cho c\u1ed9ng \u0111\u1ed3ng.<\/p>\n<\/li>\n- \n
Qu\u1ea3n tr\u1ecb (Governance):<\/strong> Th\u1ef1c hi\u1ec7n qu\u1ea3n tr\u1ecb minh b\u1ea1ch, tu\u00e2n th\u1ee7 ph\u00e1p lu\u1eadt, ph\u00f2ng ch\u1ed1ng tham nh\u0169ng v\u00e0 t\u00f4n tr\u1ecdng \u0111\u1ea1o \u0111\u1ee9c kinh doanh.<\/p>\n<\/li>\n- \n
Kh\u00e1ch h\u00e0ng & \u0111\u1ed1i t\u00e1c:<\/strong> Cung c\u1ea5p s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 an to\u00e0n \u2013 ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 tin c\u1eady, b\u1ec1n v\u1eefng.<\/p>\n<\/li>\n<\/ul>\n![\"C\u00e1c](\"https:\/\/www.cticlab.com\/wp-content\/uploads\/2025\/02\/trach-nhiem-xa-hoi-2-1024x640.webp\")
C\u00e1c tr\u1ee5 c\u1ed9t ch\u00ednh c\u1ee7a CSR<\/figcaption><\/figure>\n3. L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c th\u1ef1c hi\u1ec7n CSR<\/strong><\/h3>\nVi\u1ec7c tri\u1ec3n khai CSR kh\u00f4ng ch\u1ec9 mang \u00fd ngh\u0129a nh\u00e2n v\u0103n m\u00e0 c\u00f2n \u0111em l\u1ea1i gi\u00e1 tr\u1ecb thi\u1ebft th\u1ef1c cho doanh nghi\u1ec7p. Khi CSR \u0111\u01b0\u1ee3c l\u1ed3ng gh\u00e9p v\u00e0o chi\u1ebfn l\u01b0\u1ee3c kinh doanh, doanh nghi\u1ec7p s\u1ebd g\u1eb7t h\u00e1i nhi\u1ec1u l\u1ee3i \u00edch tr\u00ean c\u1ea3 ba ph\u01b0\u01a1ng di\u1ec7n: kinh t\u1ebf \u2013 x\u00e3 h\u1ed9i \u2013 m\u00f4i tr\u01b0\u1eddng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng l\u1ee3i \u00edch n\u1ed5i b\u1eadt m\u00e0 CSR mang l\u1ea1i:<\/p>\n
1. N\u00e2ng cao n\u0103ng l\u1ef1c c\u1ea1nh tranh<\/strong><\/h4>\nCSR gi\u00fap doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 \u0111\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf m\u00e0 c\u00f2n t\u1ea1o l\u1ee3i th\u1ebf kh\u00e1c bi\u1ec7t trong ng\u00e0nh. M\u1ed9t doanh nghi\u1ec7p minh b\u1ea1ch, c\u00f3 tr\u00e1ch nhi\u1ec7m v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng b\u1ec1n v\u1eefng lu\u00f4n \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u00e1c, nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 cao.<\/p>\n
2. Gia t\u0103ng gi\u00e1 tr\u1ecb v\u00e0 uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h4>\nCSR l\u00e0 \u0111\u00f2n b\u1ea9y quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh uy t\u00edn, \u0111\u01b0\u1ee3c c\u1ed9ng \u0111\u1ed3ng tin t\u01b0\u1edfng. Khi th\u01b0\u01a1ng hi\u1ec7u g\u1eafn li\u1ec1n v\u1edbi nh\u1eefng gi\u00e1 tr\u1ecb t\u00edch c\u1ef1c, doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 t\u0103ng doanh thu m\u00e0 c\u00f2n c\u1ee7ng c\u1ed1 ni\u1ec1m tin l\u00e2u d\u00e0i t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c.<\/p>\n
3. Thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i<\/strong><\/h4>\nV\u0103n h\u00f3a doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn con ng\u01b0\u1eddi, minh b\u1ea1ch v\u00e0 b\u1ec1n v\u1eefng l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 thu h\u00fat nh\u00e2n s\u1ef1 ch\u1ea5t l\u01b0\u1ee3ng cao. M\u1ed9t t\u1ed5 ch\u1ee9c c\u00f3 CSR m\u1ea1nh m\u1ebd s\u1ebd tr\u1edf th\u00e0nh n\u01a1i l\u00e0m vi\u1ec7c l\u00fd t\u01b0\u1edfng, gi\u00fap nh\u00e2n vi\u00ean g\u1eafn b\u00f3 v\u00e0 ph\u00e1t huy t\u1ed1i \u0111a n\u0103ng l\u1ef1c.<\/p>\n
4. \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t<\/strong><\/h4>\nThay v\u00ec ch\u1ec9 c\u1ea1nh tranh b\u1eb1ng gi\u00e1 hay s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u00f3 th\u1ec3 kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf b\u1eb1ng nh\u1eefng gi\u00e1 tr\u1ecb x\u00e3 h\u1ed9i m\u00e0 m\u00ecnh t\u1ea1o ra. CSR tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 chi\u1ebfn l\u01b0\u1ee3c gi\u00fap th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt v\u00e0 c\u00f3 chi\u1ec1u s\u00e2u h\u01a1n trong m\u1eaft c\u00f4ng ch\u00fang.<\/p>\n
5. G\u00f3p ph\u1ea7n n\u00e2ng cao h\u00ecnh \u1ea3nh qu\u1ed1c gia<\/strong><\/h4>\nM\u1ed7i doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n t\u1ed1t CSR \u0111\u1ec1u \u0111ang \u0111\u00f3ng g\u00f3p v\u00e0o h\u00ecnh \u1ea3nh qu\u1ed1c gia ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, c\u00f3 tr\u00e1ch nhi\u1ec7m. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u0103ng uy t\u00edn c\u1ee7a n\u1ec1n kinh t\u1ebf Vi\u1ec7t Nam tr\u00ean tr\u01b0\u1eddng qu\u1ed1c t\u1ebf, m\u1edf r\u1ed9ng c\u01a1 h\u1ed9i h\u1ee3p t\u00e1c to\u00e0n c\u1ea7u.<\/p>\n
6. Th\u00fac \u0111\u1ea9y h\u00e0nh vi kinh doanh c\u00f3 \u0111\u1ea1o \u0111\u1ee9c<\/strong><\/h4>\nCSR kh\u00f4ng ch\u1ec9 l\u00e0 cam k\u1ebft, m\u00e0 c\u00f2n l\u00e0 kim ch\u1ec9 nam \u0111\u1ecbnh h\u01b0\u1edbng doanh nghi\u1ec7p h\u00e0nh \u0111\u1ed9ng minh b\u1ea1ch, c\u00f4ng b\u1eb1ng v\u00e0 b\u1ec1n v\u1eefng \u2013 t\u1ea1o d\u1ef1ng m\u1ed9t m\u00f4i tr\u01b0\u1eddng kinh doanh l\u00e0nh m\u1ea1nh, \u0111\u00e1ng tin c\u1eady.<\/p>\n
Th\u1ef1c tr\u1ea1ng v\u00e0 xu h\u01b0\u1edbng Tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i t\u1ea1i Vi\u1ec7t Nam<\/b><\/h3>\n
T\u1ea1i Vi\u1ec7t Nam, CSR \u0111ang tr\u1edf th\u00e0nh m\u1ed9t ti\u00eau ch\u00ed quan tr\u1ecdng trong h\u1ee3p t\u00e1c qu\u1ed1c t\u1ebf. C\u00e1c th\u1ecb tr\u01b0\u1eddng l\u1edbn nh\u01b0 EU, Hoa K\u1ef3, Nh\u1eadt B\u1ea3n \u0111\u1ec1u y\u00eau c\u1ea7u doanh nghi\u1ec7p tu\u00e2n th\u1ee7 ti\u00eau chu\u1ea9n CSR, SA8000 ho\u1eb7c c\u00e1c quy \u0111\u1ecbnh v\u1ec1 ESG (M\u00f4i tr\u01b0\u1eddng, X\u00e3 h\u1ed9i, Qu\u1ea3n tr\u1ecb). Nhi\u1ec1u t\u1eadp \u0111o\u00e0n l\u1edbn nh\u01b0 Vingroup, Vinamilk,… \u0111\u00e3 ti\u00ean phong tri\u1ec3n khai CSR trong m\u1ecdi ho\u1ea1t \u0111\u1ed9ng, t\u1eeb chu\u1ed7i cung \u1ee9ng xanh, ph\u00fac l\u1ee3i nh\u00e2n vi\u00ean, \u0111\u1ebfn b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng.<\/p>\n
\u0110\u1ec3 th\u1ef1c hi\u1ec7n CSR m\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n, doanh nghi\u1ec7p c\u00f3 th\u1ec3:<\/p>\n
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X\u00e2y d\u1ef1ng ch\u00ednh s\u00e1ch CSR n\u1ed9i b\u1ed9 r\u00f5 r\u00e0ng<\/strong>, g\u1eafn li\u1ec1n v\u1edbi chi\u1ebfn l\u01b0\u1ee3c kinh doanh.<\/p>\n<\/li>\n- \n
\u0110\u00e1nh gi\u00e1 t\u00e1c \u0111\u1ed9ng m\u00f4i tr\u01b0\u1eddng \u2013 x\u00e3 h\u1ed9i<\/strong> \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 ki\u1ec3m so\u00e1t r\u1ee7i ro.<\/p>\n<\/li>\n- \n
Tham gia c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ch\u1ee9ng nh\u1eadn qu\u1ed1c t\u1ebf<\/strong> nh\u01b0 SA8000, ISO 26000 ho\u1eb7c b\u00e1o c\u00e1o b\u1ec1n v\u1eefng theo GRI\/ESG.<\/p>\n<\/li>\n- \n
H\u1ee3p t\u00e1c v\u1edbi \u0111\u01a1n v\u1ecb t\u01b0 v\u1ea5n uy t\u00edn<\/strong> \u0111\u1ec3 \u0111\u01b0\u1ee3c h\u01b0\u1edbng d\u1eabn, \u0111\u00e0o t\u1ea1o v\u00e0 ch\u1ee9ng nh\u1eadn ph\u00f9 h\u1ee3p<\/p>\n<\/li>\n<\/ul>\nV\u1edbi nhi\u1ec1u n\u0103m kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c \u0111\u00e1nh gi\u00e1, ch\u1ee9ng nh\u1eadn v\u00e0 t\u01b0 v\u1ea5n c\u00e1c ti\u00eau chu\u1ea9n qu\u1ed1c t\u1ebf<\/strong>, CTIC t\u1ef1 h\u00e0o l\u00e0 \u0111\u01a1n v\u1ecb ti\u00ean phong<\/strong> h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p Vi\u1ec7t Nam n\u00e2ng cao n\u0103ng l\u1ef1c CSR v\u00e0 h\u1ed9i nh\u1eadp to\u00e0n c\u1ea7u.<\/p>\nCTIC cam k\u1ebft:<\/strong><\/p>\n\n- \n
\u0110\u1ed9i ng\u0169 chuy\u00ean gia qu\u1ed1c t\u1ebf gi\u00e0u kinh nghi\u1ec7m (t\u1eeb Hong Kong, Trung Qu\u1ed1c…).<\/p>\n<\/li>\n
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H\u1ed7 tr\u1ee3 to\u00e0n di\u1ec7n trong \u0111\u00e1nh gi\u00e1, \u0111\u00e0o t\u1ea1o v\u00e0 ch\u1ee9ng nh\u1eadn CSR, ISO, ESG.<\/p>\n<\/li>\n
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Gi\u1ea3i ph\u00e1p th\u1ef1c ti\u1ec5n gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m chi ph\u00ed \u2013 t\u1ed1i \u01b0u v\u1eadn h\u00e0nh \u2013 n\u00e2ng cao uy t\u00edn<\/strong>.<\/p>\n<\/li>\n<\/ul>\nLI\u00caN H\u1ec6 CTIC T\u1ea0I \u0110\u00c2Y<\/span><\/a>\n
2. C\u00e1c tr\u1ee5 c\u1ed9t ch\u00ednh c\u1ee7a CSR<\/strong><\/h3>\n\u0110\u1ec3 tri\u1ec3n khai hi\u1ec7u qu\u1ea3, CSR th\u01b0\u1eddng d\u1ef1a tr\u00ean 4 tr\u1ee5 c\u1ed9t c\u1ed1t l\u00f5i:<\/p>\n
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M\u00f4i tr\u01b0\u1eddng (Environment):<\/strong> Gi\u1ea3m ph\u00e1t th\u1ea3i, ti\u1ebft ki\u1ec7m n\u0103ng l\u01b0\u1ee3ng, s\u1eed d\u1ee5ng t\u00e0i nguy\u00ean hi\u1ec7u qu\u1ea3 v\u00e0 x\u1eed l\u00fd ch\u1ea5t th\u1ea3i an to\u00e0n.<\/p>\n<\/li>\n- \n
X\u00e3 h\u1ed9i (Social):<\/strong> \u0110\u1ea3m b\u1ea3o \u0111i\u1ec1u ki\u1ec7n lao \u0111\u1ed9ng c\u00f4ng b\u1eb1ng, an to\u00e0n, b\u00ecnh \u0111\u1eb3ng gi\u1edbi v\u00e0 \u0111\u00f3ng g\u00f3p t\u00edch c\u1ef1c cho c\u1ed9ng \u0111\u1ed3ng.<\/p>\n<\/li>\n- \n
Qu\u1ea3n tr\u1ecb (Governance):<\/strong> Th\u1ef1c hi\u1ec7n qu\u1ea3n tr\u1ecb minh b\u1ea1ch, tu\u00e2n th\u1ee7 ph\u00e1p lu\u1eadt, ph\u00f2ng ch\u1ed1ng tham nh\u0169ng v\u00e0 t\u00f4n tr\u1ecdng \u0111\u1ea1o \u0111\u1ee9c kinh doanh.<\/p>\n<\/li>\n- \n
Kh\u00e1ch h\u00e0ng & \u0111\u1ed1i t\u00e1c:<\/strong> Cung c\u1ea5p s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 an to\u00e0n \u2013 ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 tin c\u1eady, b\u1ec1n v\u1eefng.<\/p>\n<\/li>\n<\/ul>\nC\u00e1c tr\u1ee5 c\u1ed9t ch\u00ednh c\u1ee7a CSR<\/figcaption><\/figure>\n3. L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c th\u1ef1c hi\u1ec7n CSR<\/strong><\/h3>\nVi\u1ec7c tri\u1ec3n khai CSR kh\u00f4ng ch\u1ec9 mang \u00fd ngh\u0129a nh\u00e2n v\u0103n m\u00e0 c\u00f2n \u0111em l\u1ea1i gi\u00e1 tr\u1ecb thi\u1ebft th\u1ef1c cho doanh nghi\u1ec7p. Khi CSR \u0111\u01b0\u1ee3c l\u1ed3ng gh\u00e9p v\u00e0o chi\u1ebfn l\u01b0\u1ee3c kinh doanh, doanh nghi\u1ec7p s\u1ebd g\u1eb7t h\u00e1i nhi\u1ec1u l\u1ee3i \u00edch tr\u00ean c\u1ea3 ba ph\u01b0\u01a1ng di\u1ec7n: kinh t\u1ebf \u2013 x\u00e3 h\u1ed9i \u2013 m\u00f4i tr\u01b0\u1eddng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng l\u1ee3i \u00edch n\u1ed5i b\u1eadt m\u00e0 CSR mang l\u1ea1i:<\/p>\n
1. N\u00e2ng cao n\u0103ng l\u1ef1c c\u1ea1nh tranh<\/strong><\/h4>\nCSR gi\u00fap doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 \u0111\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf m\u00e0 c\u00f2n t\u1ea1o l\u1ee3i th\u1ebf kh\u00e1c bi\u1ec7t trong ng\u00e0nh. M\u1ed9t doanh nghi\u1ec7p minh b\u1ea1ch, c\u00f3 tr\u00e1ch nhi\u1ec7m v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng b\u1ec1n v\u1eefng lu\u00f4n \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u00e1c, nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 cao.<\/p>\n
2. Gia t\u0103ng gi\u00e1 tr\u1ecb v\u00e0 uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h4>\nCSR l\u00e0 \u0111\u00f2n b\u1ea9y quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh uy t\u00edn, \u0111\u01b0\u1ee3c c\u1ed9ng \u0111\u1ed3ng tin t\u01b0\u1edfng. Khi th\u01b0\u01a1ng hi\u1ec7u g\u1eafn li\u1ec1n v\u1edbi nh\u1eefng gi\u00e1 tr\u1ecb t\u00edch c\u1ef1c, doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 t\u0103ng doanh thu m\u00e0 c\u00f2n c\u1ee7ng c\u1ed1 ni\u1ec1m tin l\u00e2u d\u00e0i t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c.<\/p>\n
3. Thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i<\/strong><\/h4>\nV\u0103n h\u00f3a doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn con ng\u01b0\u1eddi, minh b\u1ea1ch v\u00e0 b\u1ec1n v\u1eefng l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 thu h\u00fat nh\u00e2n s\u1ef1 ch\u1ea5t l\u01b0\u1ee3ng cao. M\u1ed9t t\u1ed5 ch\u1ee9c c\u00f3 CSR m\u1ea1nh m\u1ebd s\u1ebd tr\u1edf th\u00e0nh n\u01a1i l\u00e0m vi\u1ec7c l\u00fd t\u01b0\u1edfng, gi\u00fap nh\u00e2n vi\u00ean g\u1eafn b\u00f3 v\u00e0 ph\u00e1t huy t\u1ed1i \u0111a n\u0103ng l\u1ef1c.<\/p>\n
4. \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t<\/strong><\/h4>\nThay v\u00ec ch\u1ec9 c\u1ea1nh tranh b\u1eb1ng gi\u00e1 hay s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u00f3 th\u1ec3 kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf b\u1eb1ng nh\u1eefng gi\u00e1 tr\u1ecb x\u00e3 h\u1ed9i m\u00e0 m\u00ecnh t\u1ea1o ra. CSR tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 chi\u1ebfn l\u01b0\u1ee3c gi\u00fap th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt v\u00e0 c\u00f3 chi\u1ec1u s\u00e2u h\u01a1n trong m\u1eaft c\u00f4ng ch\u00fang.<\/p>\n
5. G\u00f3p ph\u1ea7n n\u00e2ng cao h\u00ecnh \u1ea3nh qu\u1ed1c gia<\/strong><\/h4>\nM\u1ed7i doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n t\u1ed1t CSR \u0111\u1ec1u \u0111ang \u0111\u00f3ng g\u00f3p v\u00e0o h\u00ecnh \u1ea3nh qu\u1ed1c gia ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, c\u00f3 tr\u00e1ch nhi\u1ec7m. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u0103ng uy t\u00edn c\u1ee7a n\u1ec1n kinh t\u1ebf Vi\u1ec7t Nam tr\u00ean tr\u01b0\u1eddng qu\u1ed1c t\u1ebf, m\u1edf r\u1ed9ng c\u01a1 h\u1ed9i h\u1ee3p t\u00e1c to\u00e0n c\u1ea7u.<\/p>\n
6. Th\u00fac \u0111\u1ea9y h\u00e0nh vi kinh doanh c\u00f3 \u0111\u1ea1o \u0111\u1ee9c<\/strong><\/h4>\nCSR kh\u00f4ng ch\u1ec9 l\u00e0 cam k\u1ebft, m\u00e0 c\u00f2n l\u00e0 kim ch\u1ec9 nam \u0111\u1ecbnh h\u01b0\u1edbng doanh nghi\u1ec7p h\u00e0nh \u0111\u1ed9ng minh b\u1ea1ch, c\u00f4ng b\u1eb1ng v\u00e0 b\u1ec1n v\u1eefng \u2013 t\u1ea1o d\u1ef1ng m\u1ed9t m\u00f4i tr\u01b0\u1eddng kinh doanh l\u00e0nh m\u1ea1nh, \u0111\u00e1ng tin c\u1eady.<\/p>\n
Th\u1ef1c tr\u1ea1ng v\u00e0 xu h\u01b0\u1edbng Tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i t\u1ea1i Vi\u1ec7t Nam<\/b><\/h3>\n
T\u1ea1i Vi\u1ec7t Nam, CSR \u0111ang tr\u1edf th\u00e0nh m\u1ed9t ti\u00eau ch\u00ed quan tr\u1ecdng trong h\u1ee3p t\u00e1c qu\u1ed1c t\u1ebf. C\u00e1c th\u1ecb tr\u01b0\u1eddng l\u1edbn nh\u01b0 EU, Hoa K\u1ef3, Nh\u1eadt B\u1ea3n \u0111\u1ec1u y\u00eau c\u1ea7u doanh nghi\u1ec7p tu\u00e2n th\u1ee7 ti\u00eau chu\u1ea9n CSR, SA8000 ho\u1eb7c c\u00e1c quy \u0111\u1ecbnh v\u1ec1 ESG (M\u00f4i tr\u01b0\u1eddng, X\u00e3 h\u1ed9i, Qu\u1ea3n tr\u1ecb). Nhi\u1ec1u t\u1eadp \u0111o\u00e0n l\u1edbn nh\u01b0 Vingroup, Vinamilk,… \u0111\u00e3 ti\u00ean phong tri\u1ec3n khai CSR trong m\u1ecdi ho\u1ea1t \u0111\u1ed9ng, t\u1eeb chu\u1ed7i cung \u1ee9ng xanh, ph\u00fac l\u1ee3i nh\u00e2n vi\u00ean, \u0111\u1ebfn b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng.<\/p>\n
\u0110\u1ec3 th\u1ef1c hi\u1ec7n CSR m\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n, doanh nghi\u1ec7p c\u00f3 th\u1ec3:<\/p>\n
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X\u00e2y d\u1ef1ng ch\u00ednh s\u00e1ch CSR n\u1ed9i b\u1ed9 r\u00f5 r\u00e0ng<\/strong>, g\u1eafn li\u1ec1n v\u1edbi chi\u1ebfn l\u01b0\u1ee3c kinh doanh.<\/p>\n<\/li>\n- \n
\u0110\u00e1nh gi\u00e1 t\u00e1c \u0111\u1ed9ng m\u00f4i tr\u01b0\u1eddng \u2013 x\u00e3 h\u1ed9i<\/strong> \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 ki\u1ec3m so\u00e1t r\u1ee7i ro.<\/p>\n<\/li>\n- \n
Tham gia c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ch\u1ee9ng nh\u1eadn qu\u1ed1c t\u1ebf<\/strong> nh\u01b0 SA8000, ISO 26000 ho\u1eb7c b\u00e1o c\u00e1o b\u1ec1n v\u1eefng theo GRI\/ESG.<\/p>\n<\/li>\n- \n
H\u1ee3p t\u00e1c v\u1edbi \u0111\u01a1n v\u1ecb t\u01b0 v\u1ea5n uy t\u00edn<\/strong> \u0111\u1ec3 \u0111\u01b0\u1ee3c h\u01b0\u1edbng d\u1eabn, \u0111\u00e0o t\u1ea1o v\u00e0 ch\u1ee9ng nh\u1eadn ph\u00f9 h\u1ee3p<\/p>\n<\/li>\n<\/ul>\nV\u1edbi nhi\u1ec1u n\u0103m kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c \u0111\u00e1nh gi\u00e1, ch\u1ee9ng nh\u1eadn v\u00e0 t\u01b0 v\u1ea5n c\u00e1c ti\u00eau chu\u1ea9n qu\u1ed1c t\u1ebf<\/strong>, CTIC t\u1ef1 h\u00e0o l\u00e0 \u0111\u01a1n v\u1ecb ti\u00ean phong<\/strong> h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p Vi\u1ec7t Nam n\u00e2ng cao n\u0103ng l\u1ef1c CSR v\u00e0 h\u1ed9i nh\u1eadp to\u00e0n c\u1ea7u.<\/p>\nCTIC cam k\u1ebft:<\/strong><\/p>\n\n- \n
\u0110\u1ed9i ng\u0169 chuy\u00ean gia qu\u1ed1c t\u1ebf gi\u00e0u kinh nghi\u1ec7m (t\u1eeb Hong Kong, Trung Qu\u1ed1c…).<\/p>\n<\/li>\n
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H\u1ed7 tr\u1ee3 to\u00e0n di\u1ec7n trong \u0111\u00e1nh gi\u00e1, \u0111\u00e0o t\u1ea1o v\u00e0 ch\u1ee9ng nh\u1eadn CSR, ISO, ESG.<\/p>\n<\/li>\n
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Gi\u1ea3i ph\u00e1p th\u1ef1c ti\u1ec5n gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m chi ph\u00ed \u2013 t\u1ed1i \u01b0u v\u1eadn h\u00e0nh \u2013 n\u00e2ng cao uy t\u00edn<\/strong>.<\/p>\n<\/li>\n<\/ul>\nLI\u00caN H\u1ec6 CTIC T\u1ea0I \u0110\u00c2Y<\/span><\/a>\n
M\u00f4i tr\u01b0\u1eddng (Environment):<\/strong> Gi\u1ea3m ph\u00e1t th\u1ea3i, ti\u1ebft ki\u1ec7m n\u0103ng l\u01b0\u1ee3ng, s\u1eed d\u1ee5ng t\u00e0i nguy\u00ean hi\u1ec7u qu\u1ea3 v\u00e0 x\u1eed l\u00fd ch\u1ea5t th\u1ea3i an to\u00e0n.<\/p>\n<\/li>\n X\u00e3 h\u1ed9i (Social):<\/strong> \u0110\u1ea3m b\u1ea3o \u0111i\u1ec1u ki\u1ec7n lao \u0111\u1ed9ng c\u00f4ng b\u1eb1ng, an to\u00e0n, b\u00ecnh \u0111\u1eb3ng gi\u1edbi v\u00e0 \u0111\u00f3ng g\u00f3p t\u00edch c\u1ef1c cho c\u1ed9ng \u0111\u1ed3ng.<\/p>\n<\/li>\n Qu\u1ea3n tr\u1ecb (Governance):<\/strong> Th\u1ef1c hi\u1ec7n qu\u1ea3n tr\u1ecb minh b\u1ea1ch, tu\u00e2n th\u1ee7 ph\u00e1p lu\u1eadt, ph\u00f2ng ch\u1ed1ng tham nh\u0169ng v\u00e0 t\u00f4n tr\u1ecdng \u0111\u1ea1o \u0111\u1ee9c kinh doanh.<\/p>\n<\/li>\n Kh\u00e1ch h\u00e0ng & \u0111\u1ed1i t\u00e1c:<\/strong> Cung c\u1ea5p s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 an to\u00e0n \u2013 ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u1ed3ng th\u1eddi x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 tin c\u1eady, b\u1ec1n v\u1eefng.<\/p>\n<\/li>\n<\/ul>\n Vi\u1ec7c tri\u1ec3n khai CSR kh\u00f4ng ch\u1ec9 mang \u00fd ngh\u0129a nh\u00e2n v\u0103n m\u00e0 c\u00f2n \u0111em l\u1ea1i gi\u00e1 tr\u1ecb thi\u1ebft th\u1ef1c cho doanh nghi\u1ec7p. Khi CSR \u0111\u01b0\u1ee3c l\u1ed3ng gh\u00e9p v\u00e0o chi\u1ebfn l\u01b0\u1ee3c kinh doanh, doanh nghi\u1ec7p s\u1ebd g\u1eb7t h\u00e1i nhi\u1ec1u l\u1ee3i \u00edch tr\u00ean c\u1ea3 ba ph\u01b0\u01a1ng di\u1ec7n: kinh t\u1ebf \u2013 x\u00e3 h\u1ed9i \u2013 m\u00f4i tr\u01b0\u1eddng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng l\u1ee3i \u00edch n\u1ed5i b\u1eadt m\u00e0 CSR mang l\u1ea1i:<\/p>\n CSR gi\u00fap doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 \u0111\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf m\u00e0 c\u00f2n t\u1ea1o l\u1ee3i th\u1ebf kh\u00e1c bi\u1ec7t trong ng\u00e0nh. M\u1ed9t doanh nghi\u1ec7p minh b\u1ea1ch, c\u00f3 tr\u00e1ch nhi\u1ec7m v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng b\u1ec1n v\u1eefng lu\u00f4n \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u00e1c, nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 cao.<\/p>\n CSR l\u00e0 \u0111\u00f2n b\u1ea9y quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh uy t\u00edn, \u0111\u01b0\u1ee3c c\u1ed9ng \u0111\u1ed3ng tin t\u01b0\u1edfng. Khi th\u01b0\u01a1ng hi\u1ec7u g\u1eafn li\u1ec1n v\u1edbi nh\u1eefng gi\u00e1 tr\u1ecb t\u00edch c\u1ef1c, doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 t\u0103ng doanh thu m\u00e0 c\u00f2n c\u1ee7ng c\u1ed1 ni\u1ec1m tin l\u00e2u d\u00e0i t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c.<\/p>\n V\u0103n h\u00f3a doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn con ng\u01b0\u1eddi, minh b\u1ea1ch v\u00e0 b\u1ec1n v\u1eefng l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 thu h\u00fat nh\u00e2n s\u1ef1 ch\u1ea5t l\u01b0\u1ee3ng cao. M\u1ed9t t\u1ed5 ch\u1ee9c c\u00f3 CSR m\u1ea1nh m\u1ebd s\u1ebd tr\u1edf th\u00e0nh n\u01a1i l\u00e0m vi\u1ec7c l\u00fd t\u01b0\u1edfng, gi\u00fap nh\u00e2n vi\u00ean g\u1eafn b\u00f3 v\u00e0 ph\u00e1t huy t\u1ed1i \u0111a n\u0103ng l\u1ef1c.<\/p>\n Thay v\u00ec ch\u1ec9 c\u1ea1nh tranh b\u1eb1ng gi\u00e1 hay s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u00f3 th\u1ec3 kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf b\u1eb1ng nh\u1eefng gi\u00e1 tr\u1ecb x\u00e3 h\u1ed9i m\u00e0 m\u00ecnh t\u1ea1o ra. CSR tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 chi\u1ebfn l\u01b0\u1ee3c gi\u00fap th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt v\u00e0 c\u00f3 chi\u1ec1u s\u00e2u h\u01a1n trong m\u1eaft c\u00f4ng ch\u00fang.<\/p>\n M\u1ed7i doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n t\u1ed1t CSR \u0111\u1ec1u \u0111ang \u0111\u00f3ng g\u00f3p v\u00e0o h\u00ecnh \u1ea3nh qu\u1ed1c gia ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, c\u00f3 tr\u00e1ch nhi\u1ec7m. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u0103ng uy t\u00edn c\u1ee7a n\u1ec1n kinh t\u1ebf Vi\u1ec7t Nam tr\u00ean tr\u01b0\u1eddng qu\u1ed1c t\u1ebf, m\u1edf r\u1ed9ng c\u01a1 h\u1ed9i h\u1ee3p t\u00e1c to\u00e0n c\u1ea7u.<\/p>\n CSR kh\u00f4ng ch\u1ec9 l\u00e0 cam k\u1ebft, m\u00e0 c\u00f2n l\u00e0 kim ch\u1ec9 nam \u0111\u1ecbnh h\u01b0\u1edbng doanh nghi\u1ec7p h\u00e0nh \u0111\u1ed9ng minh b\u1ea1ch, c\u00f4ng b\u1eb1ng v\u00e0 b\u1ec1n v\u1eefng \u2013 t\u1ea1o d\u1ef1ng m\u1ed9t m\u00f4i tr\u01b0\u1eddng kinh doanh l\u00e0nh m\u1ea1nh, \u0111\u00e1ng tin c\u1eady.<\/p>\n T\u1ea1i Vi\u1ec7t Nam, CSR \u0111ang tr\u1edf th\u00e0nh m\u1ed9t ti\u00eau ch\u00ed quan tr\u1ecdng trong h\u1ee3p t\u00e1c qu\u1ed1c t\u1ebf. C\u00e1c th\u1ecb tr\u01b0\u1eddng l\u1edbn nh\u01b0 EU, Hoa K\u1ef3, Nh\u1eadt B\u1ea3n \u0111\u1ec1u y\u00eau c\u1ea7u doanh nghi\u1ec7p tu\u00e2n th\u1ee7 ti\u00eau chu\u1ea9n CSR, SA8000 ho\u1eb7c c\u00e1c quy \u0111\u1ecbnh v\u1ec1 ESG (M\u00f4i tr\u01b0\u1eddng, X\u00e3 h\u1ed9i, Qu\u1ea3n tr\u1ecb). Nhi\u1ec1u t\u1eadp \u0111o\u00e0n l\u1edbn nh\u01b0 Vingroup, Vinamilk,… \u0111\u00e3 ti\u00ean phong tri\u1ec3n khai CSR trong m\u1ecdi ho\u1ea1t \u0111\u1ed9ng, t\u1eeb chu\u1ed7i cung \u1ee9ng xanh, ph\u00fac l\u1ee3i nh\u00e2n vi\u00ean, \u0111\u1ebfn b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng.<\/p>\n \u0110\u1ec3 th\u1ef1c hi\u1ec7n CSR m\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n, doanh nghi\u1ec7p c\u00f3 th\u1ec3:<\/p>\n X\u00e2y d\u1ef1ng ch\u00ednh s\u00e1ch CSR n\u1ed9i b\u1ed9 r\u00f5 r\u00e0ng<\/strong>, g\u1eafn li\u1ec1n v\u1edbi chi\u1ebfn l\u01b0\u1ee3c kinh doanh.<\/p>\n<\/li>\n \u0110\u00e1nh gi\u00e1 t\u00e1c \u0111\u1ed9ng m\u00f4i tr\u01b0\u1eddng \u2013 x\u00e3 h\u1ed9i<\/strong> \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 ki\u1ec3m so\u00e1t r\u1ee7i ro.<\/p>\n<\/li>\n Tham gia c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh ch\u1ee9ng nh\u1eadn qu\u1ed1c t\u1ebf<\/strong> nh\u01b0 SA8000, ISO 26000 ho\u1eb7c b\u00e1o c\u00e1o b\u1ec1n v\u1eefng theo GRI\/ESG.<\/p>\n<\/li>\n H\u1ee3p t\u00e1c v\u1edbi \u0111\u01a1n v\u1ecb t\u01b0 v\u1ea5n uy t\u00edn<\/strong> \u0111\u1ec3 \u0111\u01b0\u1ee3c h\u01b0\u1edbng d\u1eabn, \u0111\u00e0o t\u1ea1o v\u00e0 ch\u1ee9ng nh\u1eadn ph\u00f9 h\u1ee3p<\/p>\n<\/li>\n<\/ul>\n V\u1edbi nhi\u1ec1u n\u0103m kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c \u0111\u00e1nh gi\u00e1, ch\u1ee9ng nh\u1eadn v\u00e0 t\u01b0 v\u1ea5n c\u00e1c ti\u00eau chu\u1ea9n qu\u1ed1c t\u1ebf<\/strong>, CTIC t\u1ef1 h\u00e0o l\u00e0 \u0111\u01a1n v\u1ecb ti\u00ean phong<\/strong> h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p Vi\u1ec7t Nam n\u00e2ng cao n\u0103ng l\u1ef1c CSR v\u00e0 h\u1ed9i nh\u1eadp to\u00e0n c\u1ea7u.<\/p>\n CTIC cam k\u1ebft:<\/strong><\/p>\n \u0110\u1ed9i ng\u0169 chuy\u00ean gia qu\u1ed1c t\u1ebf gi\u00e0u kinh nghi\u1ec7m (t\u1eeb Hong Kong, Trung Qu\u1ed1c…).<\/p>\n<\/li>\n H\u1ed7 tr\u1ee3 to\u00e0n di\u1ec7n trong \u0111\u00e1nh gi\u00e1, \u0111\u00e0o t\u1ea1o v\u00e0 ch\u1ee9ng nh\u1eadn CSR, ISO, ESG.<\/p>\n<\/li>\n Gi\u1ea3i ph\u00e1p th\u1ef1c ti\u1ec5n gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m chi ph\u00ed \u2013 t\u1ed1i \u01b0u v\u1eadn h\u00e0nh \u2013 n\u00e2ng cao uy t\u00edn<\/strong>.<\/p>\n<\/li>\n<\/ul>\n LI\u00caN H\u1ec6 CTIC T\u1ea0I \u0110\u00c2Y<\/span><\/a>\n3. L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c th\u1ef1c hi\u1ec7n CSR<\/strong><\/h3>\n
1. N\u00e2ng cao n\u0103ng l\u1ef1c c\u1ea1nh tranh<\/strong><\/h4>\n
2. Gia t\u0103ng gi\u00e1 tr\u1ecb v\u00e0 uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h4>\n
3. Thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i<\/strong><\/h4>\n
4. \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t<\/strong><\/h4>\n
5. G\u00f3p ph\u1ea7n n\u00e2ng cao h\u00ecnh \u1ea3nh qu\u1ed1c gia<\/strong><\/h4>\n
6. Th\u00fac \u0111\u1ea9y h\u00e0nh vi kinh doanh c\u00f3 \u0111\u1ea1o \u0111\u1ee9c<\/strong><\/h4>\n
Th\u1ef1c tr\u1ea1ng v\u00e0 xu h\u01b0\u1edbng Tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i t\u1ea1i Vi\u1ec7t Nam<\/b><\/h3>\n
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